Marketing Environment

Marketing Environment Definition

The marketing environment contains two different words with different meanings. Marketing is about a firm’s efforts to satisfy needs of its target markets. Environment represents all those forces that affect firm’s activities and operations. All companies, no matter their nature of the business, have three marketing environments – internal environment, Read more…

Customer Satisfaction Definition

Successful and clever business owners always chase customer satisfaction instead of profits. They know satisfaction of customer needs leads to profits. Customer satisfaction is an important objective for all businesses. Customer satisfaction is a combination of two different English words – customer and satisfaction. A customer is someone who comes Read more…