Category Archives: Business Basics

Marketing Environment Definition

By | February 12, 2021

The marketing environment contains two different words with different meanings. Marketing is about a firm’s efforts to satisfy needs of its target markets. Environment represents all those forces that affect firm’s activities and operations. All companies, no matter their nature of the business, have three marketing environments – internal environment, micro, and macro environment. All… Read More »

Investment Definition

By | February 11, 2021

Investment word refers to money spent on assets to make a profit. Investment in simple words is all about funds allocation in assets to make gains. The outcome of an investment is always profits. When you buy a machine to manufacture a product for sale, it is your investment. Or, when you start a business,… Read More »

Difference Between Equity Funds & Debt Funds

By | February 11, 2021

A new company requires funds to function. Funds are amounts of money a company needs to acquire assets – factory, machinery, furniture, manpower, etc. These assets are in turn required to create capacities for manufacturing products and provide services to the customers. A company can obtain funds in two ways – issue shares, also called… Read More »

Customer Satisfaction Definition

By | February 11, 2021

Successful and clever business owners always chase customer satisfaction instead of profits. They know satisfaction of customer needs leads to profits. Customer satisfaction is an important objective for all businesses. Customer satisfaction is a combination of two different English words – customer and satisfaction. A customer is someone who comes to you for desired products… Read More »

Money Definition

By | February 10, 2021

The English word money denotes notes and coins that give a person power to acquire and avail desired goods and services. Money grants people access to goods and services of their choice.  Money is actually a collective name of paper notes and coins. When we say we have money, we mean to say the possession… Read More »

Marketing Definition

By | February 10, 2021

Marketing represents all those activities that are directed towards understanding specific or general needs of your potential customers, and satisfying them with value for a profit. The two important components of marketing are identification, and satisfaction of needs.   See all businesses battle for making a profit while serving a particular need of their consumers.… Read More »