The Oregon-based Trunk Club decided to base its business on men, or rather their qualities. The service provides you with a personal style and shopping adviser who will select clothes for you and send them to your home. The customer does not have to be at home in this situation; delivery can even be done to offices.
To begin working together, you must first fill out an order form on the company’s website. Then you meet with a consultant online, and the conversation lasts about 15 minutes on average. During such a discussion, your preferences and taste trends are established, and you may then discuss the specifics of your order with a consultant. That’s all there is to it; nothing else is expected of you.
In the future, the adviser will go shopping for you, purchasing the clothing and accessories you require based on your style choices and budget. Finally, there is the matter of delivery, which is likewise done as soon as possible to the provided address. Simultaneously, the order is not limited to a minimum number of purchases; you can return any item to the store if it does not fit or you do not like it.
Furthermore, all clothes are purchased at shop prices with no additional fees. Delivery is also at the company’s expense. The Trunk Club company profits from fixed discounts supplied by the retailers themselves and partner companies. Clothing is available at wholesale costs.
According to the service’s creators’ concept, the buyer becomes a frequent customer and contacts his counselor anytime the need arises. Personal shopping is not a novel concept. Many celebrities have their own stylists and consultants who do all of their shopping, however, shoppers can only serve a limited number of customers and their services are quite expensive. The Trunk Club company has already identified its niche, and the target audience that needs it and can afford it will find it.
