Almost everyone nowadays is familiar with PepsiCo. Some people cannot fathom their life without this drink; others consume it on a regular basis; and yet others criticize it in every manner possible, claiming that it is harmful, causes obesity, and so on. Naturally, there will always be supporters and critics of a product. Consider the history of the Pepsi brand’s creation and evolution.
History of PepsiCo
The Pepsi drink was invented in 1893 as a result of multiple studies by a North Carolina pharmacist (New Bern). Caleb Bradham tried his hand at making his own soft drink.
As you can see, he was successful. Pepsi was originally known as Brad’s Drink. The drink’s initial ingredients were sugars, carbonated water, oils, vanilla, and cola nuts. It was marketed as a “joyful, fortifying, and digestive drink.” It is now available in both stores and wading machines.
The creator was dissatisfied with the title and desired something more sonorous. It was already Pepsi-Cola in 1898, and the name has stuck till this day. It was derived from the elements “pepsin” and “cola.” The drink suddenly became popular, and Bradham started his own company, Pepsi-Cola Company, a few years later.
More than 30 thousand gallons of this delightful drink have been sold since 1903. This year marked the debut of the first Pepsi advertisement, which stated, “Good, refreshing, and exhilarating drink.” It is beneficial for nerve problems, hysteria, sadness, and headaches. It’s an excellent pre-race stimulant.” Barney Oldfield, a pioneer in vehicle racing, placed an advertisement in the New Bern Sun Journal.
Fall and Rise of PepsiCo
The US sugar market collapsed in 1921. This has a detrimental influence on income. In 1928, the company was nationalized and renamed the National Pepsi-Cola Company. A few years later, Charlie Guth, the president of Loft Inc, took out the state corporation. He reinstated the original name, Pepsi-Cola Company.
To avoid bankruptcy during the Great Depression, the firm dramatically decreased the price of the drink. A 12-ounce bottle was now available for five cents, whereas competitors’ drinks were twice as expensive. This is a smart marketing strategy for the corporation because it was crucial for individuals to save even a single cent at the time. In 1941, the tricolor crown was added to the bottles to express their support for America’s warriors.
Donald Kendall, PepsiCo’s president, scheduled a meeting with Kosygin (Soviet Prime Minister) in 1971, during which they engaged in a barter deal. As a result, Pepsi entered the Soviet Union. This is the first Western product to reach the Soviet Union’s market.
A “blind test of two stakes” involving Pepsi and Coca-Cola is the next effective marketing strategy. Because their products are comparable, these are the major competitors. The fact that the majority of test participants favored Pepsi boosted the brand’s popularity.
1985 was a turning point for PepsiCo. The corporation was renowned as the world’s largest maker of carbonated soft drinks. A year later, the business acquired the well-known 7UP brand. In 1989, the popular Fortune Magazine reported that consumers regarded the corporation as the most respected in the world.
Michael Jackson, the mega-star of all times and people, was filmed for a Pepsi advertisement campaign in 1980. Two music videos titled “The New Generation Chooses Pepsi” have been published. Lionel Ritchie, Gloria Estefan, and Tina Turner are recruited to work for an advertising company in 1985.
After some time, Michael Jackson becomes the major participant in the Chase ad, which was screened at the Grammys and won the award for most stunning video. The video “Nothing but Pepsi” was screened at the Cannes Film Festival, where it likewise received the top rating and won the main prizes.
Following that, the Pepsi advertising is sent into space. The “space can” of cola is being tested right on board the space shuttle in deep space. PepsiCo shoots a video in space after negotiating a collaboration contract with MTV. This occurrence occurred aboard the Mir orbiting station.
PepsiCo collaborated with the Yahoo search engine in 2000. They collaborate to develop a marketing strategy focused on youth and teenagers. Britney Spears won $94 million for her role in a PepsiCo commercial in 2001. This is the most expensive fee in commercial advertising history. Perhaps the company’s success might be attributed to the participation in advertising of world celebrities.