If you’ve visited and ordered food in a Waffle House restaurant once ( even if it was 3:00 am in the morning) in your life, you most likely would have received your meals within 10 minutes and walked out of restaurant happily for under few dollars. That is exactly what has brought popularity to Waffle House over the years.
In easy words, the combination of high speed, low price, and great customer service etc are few to point out reasons that have pushed the success of Waffle House restaurant in its target market.
Back in 1955, Joseph W. Rogers(who passed away recently) and Tom Forkner co-founded first Waffle House in Avondale Estates, Georgia. In 1960, when the company opened its 4th restaurant, started offering franchises and gradually grew into 27 stores and as of today, the restaurant chain operates at more than 2,100 locations across 25 states in the United States.
While the restaurant is popular for offering yummy and flavored waffles but is exceptionally known in serving breakfast, grilled biscuits, eggs, omelets, coffee etc like food items to its customers.
Does Waffle House franchise?
We are not in a position to give you and other readers good news as Waffle House restaurant chain does not franchise.
Waffle House India franchise
Launched in 2013 by Ravi Kiran and Chandra Lekha, Waffle House is a cafe restaurant where a variety of savory waffles, sandwiches, pancakes, coffee etc are served to customers. The food served at the restaurant outlets isn’t just prepared with great care but and delicious as well.
Waffle House currently operates a total of 8 outlets, most of them are operational in Hyderabad itself while one in Bangalore city of Karnataka state.
The Hyderabad based cafe restaurant successfully added five franchise outlets since the year ( 2015 ) it becomes available for franchising. The company is now seeking the applications of prospective franchisees to scale its business across:
- Haryana, Himachal Pradesh and Jammu and Kashmir states of North India
- Andhra Pradesh, and Karnataka states of South India
- Assam state of Eastern India.
- Goa and Gujarat of Western India.
- Chhattisgarh and Jharkhand of Central India
- Chandigarh, Daman, and Diu of Union territories
The Waffle House allows the aspiring franchisees to open either a unit franchise or a master franchise.
1. Unit franchise
The required investment for opening a unit franchise of Waffle House is between INR 10lakh – 20lakh with brand fee amounting to INR 5 lakh and 7% royalty. The space requirements are 300 – 500 square feet.
2. Master franchise
The master franchise option requires INR 30 – 40 lakh investment with INR 7 lakh as brand fee and royalty as 7%. Area requirement is 1,000 – 1,400 square feet.