In the last few years, we have seen video become an extremely popular form of marketing, with most businesses adopting video content for their marketing purposes. According to Cisco, video content will make up more than 82% of all online traffic by 2022. So, if you have not considered video marketing as a part of your marketing strategy yet, it is time to get started now!

In this article, we will talk about 8 professional video editing tips that will help you create the best videos for your brand and business. 

1. Choose the Right Software

Today, there are plenty of free video editing software available online. Each of them come with their own set of features that are easy to use. It is important to choose the right software depending on your preference and taste. It is a good idea to try out the different kinds of software before selecting the best one for your needs.

InVideo is an easy-to-use online video editor that comes with some amazing features that are designed for beginners and professionals. It is a flexible editor that allows you to edit, cut, trim, and add sound to all your video clips without any hassle. Using this professional software, you can create stunning videos in minutes with just a few clicks. One of the biggest advantages of the tool is that it is quick, affordable, and easy to navigate. With over 2,000 ready-to-use templates, you can customize and create videos from scratch according to your preference. The web-based platform can work on ChromeOS, Windows, Linux, Mac, and any desktop-based OS. Editing text, adding effects and visuals, and several other editing tasks can be easily carried out using this software.

2. Pick the Right Computer

Having a good computer will not necessarily make you a fantastic video editor. However, picking up a fast computer will allow you to stay focused on your editing job instead of dealing with computer problems. Each person has their preferences about what kind of computer is perfect for editing. So, here are a few tips for choosing the right computer for your editing needs:

  • Get a Solid State Drive (SSD)
  • Increase the memory (RAM)
  • Better video cards
  • Get advanced processors

3. Use Keyboard Shortcuts

One of the best ways to find out if someone is a novice or professional video editor is to check how they use the keyboard. Professional editors who have spent a while doing video editing will know how to save time while editing. So, if you are looking to save some precious minutes or hours with your editing projects, it is vital to learn some keyboard shortcuts to make your work faster and easier.

4. Learn the Editing Lingo

Video editing is an industry and not just a profession or hobby. So, just like with any other industry, it is vital to learn the industry jargon. Although it is not necessary to learn all the industry terms, you need to have at least basic knowledge of editing concepts to become better at editing. This will also help you communicate with clients or other editors better.

5. Add Good Music

As an editor, it is usually much easier to concentrate on the visuals instead of the audio; this is often one of the biggest mistakes that new video editors make. Licensing good online music from royalty-free music providers is a great idea. Now you may be wondering – why spend money on tracks or music when you can easily find music online for free? Well, though this may be true, you need to understand that anything free is free for a specific reason. If you want to get the best quality audio possible, you will need to put in a little money. However, you can also use freely available royalty-free music to enhance your videos while avoiding copyright issues.

6. Export for the Web

Sometimes it is easy for editors to get lost in the world of big screens. You must understand that most projects are viewed using computers, TVs, phones, or iPads, so you must learn how to export your projects perfect for the web. Your goal must be to create high-quality videos while taking note of the file size as well. Here are a few factors that will determine how large your video file will be.

CodecResolutionBit RateFrame Rate

7. Consider Color

Understanding video editing features such as color correction, and color grading is also very important. Your video footage may look perfect on set, but some basic editing like color correction and color grading will make your videos more beautiful and perfect for online viewing.

8. Graphics and Titles

Once you have edited the video, color-graded the clips, and added the music, it is time to add the right graphics. Good graphics are not very easy to create yourself. Hence, you must keep things very simple as minimalistic graphics usually tend to be most effective.

Video editing is a skill that will take you years to master. So, be patient and make use of the hundreds of tools and resources that are available online for free. According to Insivia, viewers are said to retain 95% of a message when it is in video format, compared to 10% when it is in text form. So, if you haven’t thought about using the power of video content yet, it is time to start now!

Brenda Savoie

Brought to you by Brenda Savoie who is an English tutor, educational expert, and a career guide. She is writing her first romance novel and is seeking contentment through mindfulness