Creating a blog is now extremely simple, but attracting readers, particularly organic traffic, has become much more difficult. You need to implement every strategy that’s out there so that search engines will prioritise your blog in their results. The following article will include eleven fundamental SEO tips that all new blog owners should keep in mind in order to bring an improvement in their positions within search engines.
The letters SEO are an abbreviation for “search engine optimization,” which is the meaning behind the term. It is a form of digital marketing that is completely free and tries to increase the number of visitors to websites as well as their visibility in search engine results ( SERPs).
When it comes to digital marketing, SEO may mean two very different things to different digital marketers. Some see it as a method to make a blog more user-friendly for search engines, while others see it as a way to make search engines fall in love with a blog.
On-page optimization and off-page optimization are the two main categories of SEO. Off page SEO refers to the process of optimising your blog through the use of backlinks (votes from other websites), social media, and other methods. On page SEO refers to the use of tactics on your own web pages.
The following is a list of the eleven most important and fundamental search engine optimization guidelines that, if properly executed, will assist newbie bloggers in gaining increased visibility in search engines in the year 2023.
Target a niche
Blogging is without a doubt a fascinating activity, but it is not an easy one, particularly for newcomers like yourself due to the high level of competition. It is already dominated by large bloggers, making it difficult for you to go anywhere in search engine results. Because of this, you should do some research and develop your site around a certain topic that either these giants don’t touch well or do a poor job of addressing.
Do keyword research
After you have settled on a certain area of expertise, such as business, medicine, travelling, or cuisine, amongst other options, conduct a search for possible keyword combinations. Using tools such as Google Keyword Planner, SEMrush, and others, you should compile a list of potential keywords, as well as research their search volume and level of competition.
Use long tail keywords
Find and focus on long-tail keyword phrases ( containing a string of words). The reason for this is that long tail keywords are quite particular in nature, and because of this, they typically have a tendency to face very little competition on the web. As a result, using them to enter search engines is rather simple.
Articulate high-quality content
After determining which long-tail keywords to focus on, you should then create original and high-quality content for visitors who conduct searches using those terms. Do not write a content article that is disorganised because it does not give value but rather annoys users, and we all know that Google adores people who enjoy generating valuable content.
Keyword in title
When you begin writing on a subject, be sure to incorporate the target keyword in your title in a succinct and appealing manner. Do this before you begin writing.
In the article that you intend to write, make sure to include your keyword in the opening and closing paragraphs.
As you progress through your blogging adventure, you should regularly check for and get rid of any broken links you find.
Create a sitemap to improve the navigation experience for both users and search engine bots.
Find authoritative blogs in your field, and while you’re at it, start constructing backlinks while you approach those blogs about writing guest posts for them. You should incorporate backlinks within your guest post in a way that seems natural so that Google won’t see it as spamming the site.
Keep the keyword density in your content in a healthy proportion. Your blog articles should include your primary keyword phrase no less than 5% of the time.
Make use of blogs and online forums that are pertinent to your field and allow comments. Continue to provide helpful information until the forum moderators begin to trust you, at which point they won’t react badly when you insert links as references in your posts.